We believe in producing fresh, high-quality produce that tastes delicious and doesn't damage the environment. With innovation at the heart of our business, we are on a mission to supply the best fresh soft fruits, avocados and asparagus on the market and delight our consumers with taste, value for money and the simple joy of knowing where their food comes from. 


The business is 100% owned by the Davies family, which is now in its fourth generation. Being independent allows us to operate in a different way to our competitors and means we can be sure that our produce is fresh, tasty and as natural as possible. We intend to keep it that way!

Our people are core to our business and we are proud of providing a working environment that allows people to grow and develop in all areas of the business. Today many who joined us as seasonal workers have gone on to become permanent and important members of our team. 

We are proud to call rural Herefordshire our home and we do everything we can to protect the natural landscape and support our local communities. You can find out more about the steps we take to protect the environment here.