We are one of the largest independent soft fruit growers in Europe supplying strawberries, raspberries, blackberries, blueberries, British asparagus and avocados to major retailers. Herefordshire, in the UK, is our home but we also work with like minded farmers across the globe, allowing us to provide the highest quality fresh produce all year round.

How we operate

S&A is an independently-owned British family business. We use innovative growing techniques to continuously produce soft fruit of exceptional quality. What sets us apart from our competitors is that we control our supply chain from plant to punnet in-store.

Our Story

In the 1990's John Davies saw an opportunity to branch out from his traditional potato farming business to grow British strawberries on his farm in Herefordshire. John's passion for strawberries led the way for a new and pioneering approach to soft fruit growing. Today S&A is a global enterprise with operations in Germany, Spain, South America and Asia. Staying a family business is important to John and in recent years he has been joined by both his sons, Charlie and Oliver, who manage our overseas operations in South America and Asia.

Today's harvest

Find out what we're harvesting today Where we operate

Our produce

Find out more about what we grow What we grow

Our values

Find out about what's important to us Sustainability